EXECUTIVE SUMMARY

I am a global commercial leader with 20+ years of experience scaling lifestyle, apparel, accessories, and consumer brands. I specialize in leading $50M–$300M businesses through growth, global expansion, and multi-year turnarounds, while partnering with private equity, founders, and boards. My career spans wholesale, DTC, marketplace, licensing, and international distribution across 90 countries. I build high-performance teams, restructure GTM and margin architecture, and deliver measurable EBITDA expansion through operational excellence and brand elevation. My leadership philosophy blends creativity, financial discipline, team empowerment, and a deep understanding of product and culture.

 

PROFESSIONAL EXPERIENCE

Founder The Unlimited Sales Agency - Toronto, Ontario

Award-winning Sales and Marketing Agency! Contract references include (Luxottica, Globe, K2, Ride, Nixon, Hurley, Nike and Dakine)

  • Developed and implemented high-performance od National sales and marketing strategies. 

  • Led teams by example, instilling high-performance team core values and grooming individuals to grow within the organization. 

  • Created Channels Regional programs, including distribution and smu. 

  • Contract negotiations and partner relationship management.

Head of Business Development NRI - Los Angeles, CA

  • Brand lead and program director. 

  • Management of Sales and Marketing teams, New business focus NA. 

  • Responsible for Sales and Marketing budgets and operating expenses.

VP of Sales the Americas Nixon - Encinitas, CA

  • Lead Sales for North, South, and Central America for Wholesale, Marketplace, Distributor, and Licensing business. 

  • Manage Sales Budgets, Business strategy, programming and P/L. 

  • Presentor in the executive team, board, and multi-channel customers senior meetings. 

  • Develop creative marketing strategies and lead GTM process.

SVP of Global Sales for Herschel Supply Co - Vancouver, BC

  • Providing Global leadership, direction, and resource stewardship to the organization’s global sales and revenue functions

  • Accountable for the overall sales organization’s performance, the profitable achievement of sales organization goals, and aligning sales objectives with firm business strategy for all regions.

  • Collaborate closely with Product and Marketing to develop Go-To-Market strategies that ensure sell-through success and overall sales performance.

  • Develop new markets and grow existing wholesale and distribution partners globally.

Download Complete Resume