My week starts on Sunday

My week starts on Sundays free from distractions; I reserve a few hours to be creative and plan out my weekly meetings. It's the best time to feel focused and driven towards what is truly important for my team and myself. It doesn't feel like work, but rather, it gets me excited to get back to work.

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Brian WhiteComment
Connection is a superpower

The first part of any business interaction is something we do every day: connecting with people. Some people are naturally gifted at connecting, while others need to work at it, but everyone can connect. Understanding how to relate to and connect with customers is the first step in a successful career.

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Brian WhiteComment
The customer is your captain

Who's your boss? Is it your sales manager? Or maybe it's your CEO? The stock market? The answer is actually none of these – your true boss, your captain, is the customer. After all, they're the one who determines your strategy. If you do an excellent job for your customer, your company will win.

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Brian White
Treat end-of-season sales like a well-orchestrated heist.

This time of year, it feels like every store, brand, and platform is preparing for its next big sale — not unlike a crew planning its next big heist. Every brand wants the consumer’s attention, money, and loyalty. It’s natural; we’re at the end of the spring/summer season and ready to launch into fall. Even the best demand planning creates ending inventory that needs to be cleared.

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Brian White